Organic cleaning: what is it and why do people choose it?
Organic cleaning: what is it and why are people choosing it?
Regular cleaning products work. But what do they actually contain? And what's left behind on your countertop, in your shower, on your children's toys? More and more people are asking themselves this question — and consciously choosing an organic alternative.
On this page, we explain exactly what organic cleaning entails, what the difference is from conventional cleaning products, and why MikiGreen is a good choice for your home and your health.
What does organic cleaning mean?
Organic cleaning products are made from plant-based and mineral ingredients that are naturally biodegradable. They contain no synthetic fragrances, harsh chemicals, or microplastics. After use, they are completely broken down by the environment — they do not accumulate in water or soil.
Organic cleaning does not mean compromising on cleaning results. Modern organic cleaning products are just as effective as their chemical alternatives for everyday stains, grease, and limescale — but without the harmful side effects.
What's in conventional cleaning products?
Many conventional cleaning products contain substances you'd rather not have in your home:
- Synthetic fragrances — common cause of headaches, skin irritation, and respiratory problems
- Phosphates — cause algal blooms in surface water
- Chlorine and bleach — irritate mucous membranes and respiratory tracts, harmful if swallowed
- Quaternary ammonium compounds (quats) — antibacterial, but harmful to the environment and skin
- Preservatives — can cause allergic reactions
These substances do not completely disappear after use. They remain on surfaces, in the air, and in wastewater.
Why do people choose organic cleaning?
For the family's health
Children crawl on the floor, play with toys that have been on the countertop, and put their hands in their mouths. What's on those surfaces comes into contact with their skin and sometimes directly into their mouths. Organic cleaning products leave no harmful residues — which provides peace of mind.
For people with asthma, allergic rhinitis, or sensitive skin, choosing fragrance-free, organic products also makes a noticeable difference. The smell of conventional cleaning products is already a trigger for many.
For the environment
Organic cleaning products are completely biodegradable. They do not pollute surface water and are also safe for the sewer system in concentrated form. By choosing a concentrate, you also use much less plastic packaging.
For your wallet
Concentrated organic cleaning products last a long time. One bottle of concentrate can make several bottles of ready-to-use cleaner. That's more economical than constantly buying new bottles — especially in the long run.
How does MikiGreen concentrate work?
MikiGreen's Multi Talent Cleaner is an organic concentrate. You dilute it yourself with water in a spray bottle — ready for use in the kitchen, bathroom, or on other surfaces. You adjust the ratio based on how dirty it is: for daily cleaning, use less concentrate; for stubborn grease, a little more.
Advantages of working with a concentrate:
- Less plastic waste — one small bottle replaces several large bottles
- More economical to use — you determine the dosage yourself
- Less transport — lighter packaging, lower CO2 emissions
- Always the right strength for the job
Which surfaces is MikiGreen suitable for?
The MikiGreen Multi Talent Cleaner is suitable for almost all hard surfaces in the home:
- Kitchen counter, sink, and stove
- Bathroom tiles, shower, and bath
- Toilet and sink
- Floors (note: not for untreated wood or polished marble)
- Outdoor surfaces
For limescale in the shower or on the tap, use the MikiGreen Descaler — specially developed for limescale in the bath, shower, and kitchen.
Is organic cleaning just as effective?
Yes — for most daily cleaning tasks, absolutely. Grease, dust, fingerprints, soap residue: the MikiGreen cleaner removes them effortlessly. For stubborn limescale, use the descaler, which is also organic and powerful enough for serious dirt.
What organic products do slightly less well than harsh chemicals: disinfect. If you need to disinfect for medical reasons, a specific disinfectant may sometimes be necessary. But for normal household use — even in households with children, pets, or people with sensitive skin — organic products offer more than enough cleaning power.
View MikiGreen products
→ MikiGreen Multi Talent Cleaner concentrate
→ MikiGreen Descaler
→ View all MikiGreen products
→ More about natural washing and cleaning
Frequently asked questions
Is organic cleaning safe for young children?
Yes. MikiGreen cleaning products are biodegradable and contain no harsh chemicals, chlorine, or synthetic fragrance. They are safe to use around children and pets.
How do I dilute the MikiGreen concentrate?
For daily use, dilute one part concentrate with five to ten parts water. For stubborn dirt, you can dilute more strongly. The packaging indicates the exact ratios.
Does MikiGreen have a scent?
MikiGreen cleaning products have a light, natural scent — no synthetic fragrance. People with a fragrance allergy or sensitive airways can almost always use them without complaints.
Can I use MikiGreen on all surfaces?
The Multi Talent Cleaner is suitable for most hard surfaces. Only use the descaler on acid-resistant surfaces — not on untreated stone or marble. Read the instructions on the packaging for more details.
Is organic cleaning more expensive?
Per wash or cleaning session, it is comparable or cheaper, because you work with a concentrate and need less product. You also save on plastic packaging because you refill the spray bottle repeatedly.

Mark van den Akker — owner of Rozemarijn Naturalcare
At people's homes, he repeatedly saw which care and cleaning products people used—and how often these were full of warning symbols. He wanted to change that. In March 2025, Mark Rozemarijn started Naturalcare—a shop with products that work, are gentle on people and the environment, and remain affordable.
About Rosemary Naturalcare
Rozemarijn Naturalcare is a Dutch webshop specializing in mineral makeup, natural skincare, perfume, and environmentally friendly cleaning products. We exclusively sell brands suitable for sensitive skin — free from fragrances, parabens, and irritating substances. In addition to our webshop, you can visit our store in Oss for personal and color advice.
What we sell:
• Mineralissima — 100% mineral makeup, free from fragrances and parabens
• DADO SENS — German dermacosmetic brand, clinically tested for hypersensitive skin
• Yodeyma — extensive perfume assortment for women, men, and children
• Lavayette — hypoallergenic laundry strips and laundry perfume, plastic-free
• MikiGreen — probiotic organic all-purpose cleaner
• Alphanova — organic sunscreen, safe for the whole family
• HB Dead Sea Minerals — skin and body care
Rozemarijn Rewards
As a loyal customer, you earn loyalty points with every purchase, redeemable for discounts on your next order.
Personal advice
Are you unsure which foundation suits your skin or which fragrance suits you? Visit our store in Oss. We'll take our time to help you.
Workshops
We organize workshops on natural care and cleaning — in small groups of a maximum of 5 people.
Contact
+31 6 53 44 72 43
info@rozemarijn-naturalcare.nl
Anna van Schuurmanstraat 350, 5344 TV Oss
Chamber of Commerce: 17170722 — VAT: NL001758818B44
Pure nature, pure care — that is Rozemarijn Naturalcare.

